How commercial trends are transforming the web from a great provider of CONTENT
into a nightmare of utterly useless banner clicking
Courtesy of reverser's page of reverse engineering
30 May 1998
Well, here you go... have a look by yourself, this is only one out of
a serie of continuous offers... tsch, tsch: they don't read the faq, they don't care in the least about the content
of the sites they would like to commercialize (else they would have realized
that I don't like these things and that I have (almost) 100.000 hits
per day, not per month :-) and above all, this kind of guys are so money oriented
that you get the creeps...
they don't even try to understand what's going on under their noses... therefore I believe it is
time to show all readers, trasparently, how
the 'caterpillar' commercialism is destroying the net... this
kind of guy will turn YOUR surfing into a nightmare of banner clicking (thus DAMAGING
your own search for content) just in order to
do some (small potatoes) profit...
Enjoy this kind of trasparence...
I don't believe that anywhere else than at reverser+ you'll be able to get so many
real info about the 'behind the scene' activities... well, if you do find this kind of info elsewhere,
please tell me where! I'll link! BTW, notice the part I have underlined in red below... and Kent will
be amazed to read, at the bottom, that I could actually publish his 'integrated shopping'
crap... subject to some conditions :-)
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From: "Kent Johnson"
Subject: Advertising on your web site
Date: Fri, 29 May 1998 11:10:57 -0500
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Hey, great site at http://www.fravia.org. We are interested in launching
price comparison searches directly from this site. We can do this in one of
1) We can purchase advertising spots on your web site for our HTML banner
that is capable of launching searches. See
http://www.bottomdollar.com/htmlbanner as an example of this. Just send us
your rate card information and we'll evaluate this against our other
2) We can create a customized "Power Shopper" for your site and pay you for
its use. This would allow your users to find the best prices on hardware,
software, books, movies, toys, etc. without leaving your site. For an
example of how we can create integrated shopping agents, see
http://cgw.gamespot.com (try the Price Search on the bottom of the home
With option #2, you get a cool enhancement to your site that attract more
users and you earn revenue for its use. We get more searches executed
because the shopping agent looks like a part of your site. See
http://www.bottomdollar.com/bdn.html for additional details.
If you have less than 100,000 page views per month, feel free to signup for
option #2 at http://www.bottomdollar.com/bdnsignup.html.
If you have more than 100,000 page views per month and would like to explore
option #2 further, please contact me and we will:
1) provide a revenue estimate based on your expected traffic
2) create a custom prototype for your site
We look forward to establishing a profitable relationship with your site.
Kent Johnson E-Mail: firstname.lastname@example.org
Chief Technology Officer, Phone: 316-220-1861
WebCentric, Inc. ICQ: 9307582
OK, I'll tell you one thing Kent (or whoever else would care): as a matter of fact
I will ACCEPT one (and only one) of your (or anybody else)
crap banners/simple agents if you (or whoever) will pay A LOT OF MONEY (and I mean a lot)
to the nice people at Webcafé that are hosting my
fortress (I -fortunately- don't need money
at the moment and they surely deserve it for being grat DONORS, not ugly SPONSORS).
But watch it! Placed at the bottom of my index.htm page, your crap banner will be tabled with the
following exact wording:
|The following crap
advertisement is the only one that
you'll be able to find on this site|
|(insert your ad here)
paid advertisement above
is being published on this site only in order to deliver the sum
of (put exact sum here) dollars
monthly to the nice guys at Webcafé that host my fortress|
So Kent (or whoever), you don't like that? Well, bad luck: get lost... or if you are
really a 'professional advertiser',
take this opportunity as it is... if you do you'll probably get nevertheless
a lotta hits (not mine for sure :-) and if you don't...
somebody more shrewd than you probably will accept it in due time... see, there is no
bottom ethic for commercial oriented minds, and that's exactly the kind of thing
that only those that
really don't care for money can merrily exploit :-)
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